innovate arkansas

SUMOTEXT, a short-code application and mobile-marketing provider based in Little Rock, is reporting a 65 percent revenue increase for the first quarter of the fiscal year 2010.

Revenue for the first quarter, ending Nov. 30, was $270,568, an increase of 65 percent compared to the prior quarter and an increase of 167 percent when compared to the same three-month period a year ago. Net loss for the first quarter was $112,387, a decrease in net loss of 36 percent when compared to the prior quarter and a decrease in net loss of 40 percent when compared to same three-month period one year ago.

January 8 will mark the two-year anniversary of SUMOTEXT signing its first client. SUMOTEXT is an Innovate Arkansas client.

"While we enter this new year with a growing and diversified roster of over 500 clients, we continue to refine our sales and marketing models and develop new strategies to equip and monitor the success of our new and existing clients," said company president Tim Miller. "Despite the challenges inherent to a nascent industry, we believe more than ever that short codes will become the predominate method to reward consumers with mobile coupons and VIP access to private sales -- as well build valuable customer profiles and collect customer feedback and comments.

For more information, visit http://www.sumotext.com.