A DVDArkansas kiosk.
A Little Rock entrepreneur is bringing to Arkansas an innovative alternative to RedBox.
Actually, it’s sort of RedBox on steroids.
Richard Hamilton, his wife Alecia and partners Kathy and Robert Sproles, are bringing DVDArkansas kiosks to Little Rock. The first is up and running at the Crackerbox Valero/Domino’s on Stagecoach Road, and another is scheduled to go in outside the Baptist Health Medical Center cafeteria in the next month.
RedBox played a role in the demise of video rental chains (seen a Blockbuster or Movie Gallery around lately? Tumbleweeds outnumber customers in the aisles at the Tanglewood Blockbuster in Little Rock, or is it even still open?)
Could this new model put the squeeze on RedBox?
Hamilton, a former Alltel employee who has launched and sold one successful venture, thinks it can. What makes DVDArkansas kiosks better?
That’s all for the customer. DVD Arkansas has a few bells and whistles for advertisers, too. Its kiosks feature static advertising panels on the sides and “digital out of home” advertising on the 32-inch TV monitor on top of each kiosk (see picture). Plus, DVD case inserts can include your coupon, menu, brochure — whatever — to go home inside each rental or purchase.
Perhaps the most innovative aspect to DVDArkansas, though, is the backend software that allows Hamilton and his partners to manage the kiosk in real time from a computer or smartphone.
“For example, we can reorganize the entire kiosk by release date, change pricing, create coupons, upload movie trailers and commercials, run real time reports, and lots of other features from anywhere we can get on the Internet,” Hamilton said.
To quote the Church Lady, “How convenient.”
Again, catch DVDArkansas at the Otter Creek Crackerbox. Coming soon to Big Baptist. Soon thereafter, all of Arkansas, then the world?…
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Great idea!