It’s Friday afternoon, the sun is shining (for now) in downtown Little Rock, and the weekend beckons.
This seems an appropriate time to pass along this little nugget: Ad Age and Anheuser-Busch (InBev if you must) are launching a contest, Brand Hack, for emerging tech startups that aims to pair them with A-B brands.
Here’s more from Ad Age:
If you’re a startup, this Bud really is for you.
We’re excited to announce Anheuser-Busch InBev as our partner for the 2012 Brand Hacks at the Ad Age Digital Conference on April 18 in New York.
For the uninitiated, Ad Age’s Brand Hacks are like speed-dating for startups and marketers. The goal is to bridge the gap between emerging-technology companies and major brands and to start an early-stage dialogue between the two communities. In this case, A-B InBev ($1.4 billion in 2010 U.S. ad spending) is looking for creative partnerships and tech-driven solutions based on areas outlined below.
The open call for submissions is live
As many as six startups will get the chance to pitch before an audience of marketers, agency and media execs. The winner of this hack will be awarded an experimental $25,000 project or partnership with one of A-B InBev’s leading brands — Budweiser or Bud Light — to bring the idea to life.
Based on the vibe at last week’s Gone in 60 at the Mellow Mushroom in Rogers, for example, teaming creative, young, entrepreneurial types and Anheuser-Busch seems like a pretty good idea. The folks in St. Louis are looking to work with startups in the following “spaces” – dual-screen experience, social, sports and entertainment, point-of-sale, as well as an “other” category to catch all innovative ideas that don’t fit elsewhere.
If interested, tune in on April 18. This Bud could be for you.
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