(Editor’s Note: Our final entry in the wake of the Arkansas Business story on IA client Sooligan, which launches its social media app as part of the official Super Bowl Social Media Command Center on Sunday. By the way, the Sooligan girls are going with their hometown 49ers — Natasia says by a field goal, Nikka likes ‘em by a touchdown. We say a David Akers FG in the last minute does it for the Niners. By the way, check out Sooligan’s new site.)
Sooligan co-founders and Cali girls Nikka Umil and Natasia Malaihollo love their adopted state of Arkansas. For one thing, it led them to the Super Bowl, where they will officially launch their product on Feb. 3. Umil tells the story:
“We feel very blessed to be connected with the right people. We were sitting in a meeting with one of our Ark Challenge mentors, Kristian Andersen, when he gave us the idea to sponsor at a big event like the Super Bowl. It was then that we were reminded of the Social Media Command Center from last year’s Super Bowl in Indianapolis. It was the first-ever effort to utilize social media to provide hospitality to event attendees, newcomers and locals.
“Sooligan is the digital version of this effort; all we would need to do is put Sooligan in the hands of New Orleans people and everyone can be part of the effort. We actually stalked the creator and founder of the Social Media Command Center and current advisor of the New Orleans Super Bowl Host Committee and sent him a letter via LinkedIn.
“Coincidentally, they were traveling to Bentonville that same week and met with us. They loved our app and provided us with the right connections and direction to build on our efforts.”
And the next thing they knew, they were a part of the Super Bowl’s social media plans for New Orleans. Thanks, in part, to Arkansas.