Innovate Arkansas client Btiques will host a reception on the Fayetteville square Thursday, Sept. 5.
The Fayetteville firm from the sister-brother combo of Sara Beck and Will Carter was one of three winners at the inaugural ARK Challenge last year. Btiques is an app that partners boutiques with mobile customers. The reception will coincide with Fayetteville’s First Thursday on the Square.
Here’s more on the shindig from the startup’s official press release:
Local fashion-tech startup hosts cocktail event to unveil new shopping platform
Fayetteville, Ark. (August 9, 2013) –Btiques announces an open house reception Thursday, September 5, from 7-10pm at 31 W. Mountain Courtyard, below the Town Center Plaza on the Fayetteville Square. This cocktail event, which coincides with First Thursday on the Square, is an opportunity for shoppers, shop owners and press to meet the innovators of the new startup, learn about the unique business model and participate in fashion demos. For more information about Btiques, visit http://insider.btiques.com/
Launched in June 2013, Btiques is a local fashion-tech company with an app store and e-commerce platform to follow. Founded by brother and sister co-owners Sara Beck and Will Carter, btiques was one of the 2012 winners of the ARK Challenge and part of a local movement Forbes describes as the “Arkansas startup scene.” Btiques allows store owners to post and sell items directly to social and mobile customers, while consumers have the ability to find, follow and shop the best local boutique stores. To download the Btiques app on your iPhone, text Btiques to 84700.
What makes Btiques so unique?
Btiques has a pay-it-forward business model that reflects the entrepreneurial spirit of the Northwest Arkansas startup scene. Sara Beck, Btiques co-founder and CEO, gives credit to the mentors they met through The ARK Challenge who were interested in local economic development through tech startups.
Beck says, “It’s very exciting to think that our vision is now a thriving business with five employees. The idea of Btiques came to fruition because of the network of people that helped build our model. Now it’s our turn to give back to local entrepreneurs.” Beck adds, “Btiques is about providing innovative ways to help small businesses succeed. We are giving shop owners a platform to connect to new consumers locally and nationally as we expand and elevate the boutique community across the map.”
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