The PBX app, from brothers Brandon and Michael Eason of Malvern, allows travelers to easily track their luggage each time they fly. It’s your “luggage passport,” as it were (see graphic at right).
Brandon said the soft launch at XNA was a big success, thanks to the help of airport director Kelly Johnson.
“We have very good data and huge positive results we did not expect,” he said.
Here’s more about the product from the Eason brothers:
With a market of over 2.8 billion airline passengers per year, the Passenger Baggage Xpress mobile platform application allows you to manage your luggage, even when it’s not in your possession. The product was designed to aid air carriers in expediting one’s delayed luggage, while simultaneously eliminating the “guessing game” in the customers’ travel experience.
The PBX app gives airlines and passengers a direct line of communication to recover “problem” luggage and produces a 98% same day return rate. As a registered user of the service, you will receive text messages and or email alerts from carriers, providing you a status update regarding your luggage. By being informed about your luggage whereabouts, passengers are able to contact the agents directly.
Airlines enjoy the benefits of bypassing their long research process, as they are able to contact you in seconds in the event your luggage was misloaded or their tagging system fails. Not to be confused with a GPS tracking device, the PBX application is a communication utility that will be implemented in the recovery process airlines currently use.
“There have been several attempts to implement GPS tracking devices, and all have seen little success. The failure of the systems can be contributed to the information it provides, is not used in the airlines efforts to recover luggage. People do not want to know their luggage is lost in real-time. People are interested in getting their bags back to them quickly,” says Michael Eason, Co-Founder of Passenger Baggage Xpress and previous airline operations agent.
The startup shifted from Little Rock to Fayetteville for the ARK (Demo Day is Sept. 5), and currently is negotiating with two top 20 airlines. The brothers plan to stay in Arkansas and grow the company upon completion of the ARK.
Obviously, more to come from PBX. Another Arkansas startup identifying a problem and providing a solution…As the great Paul Eells used to say, Touchdown, Arkansas! (indulge us…we’re just 9 days out). In the meantime, keep up the good work, guys.