Innovate Arkansas client firm Sooligan is planning a “very disruptive yet strategic” marketing campaign for a relaunch this fall at five college campuses across the country including the UA.
As most of our readers know, Sooligan founders Natasia Malaihollo and Nikka Umil relocated to Arkansas from California last year for the ARK Challenge, and the Cal-Berkeley alums became adopted Razorbacks.
Their reloaded, mobile “word of mouth” app will launch in Fayetteville and on the campuses of Cal, USC, UCLA and LSU.
The California schools, because the girls are from there. LSU, because the girls spent some time in New Orleans immediately following the inaugural ARK to set up for a Super Bowl launch and made connections there.
The Hill? Well, as we just noted, the girls loved their stay in NWA and became adopted Hogs. They even plan to return for a game this fall (although they do remain loyal to their alma mater, as they should).
More on the upcoming campus relaunch later.
Meanwhile, Malaihollo and Umil (N Squared) have relocated back to their native Bay area. They’re reloading, redesigning and strategizing how to grow their users, in addition to growing their team. Plus, several major VCs out west have expressed interest. And back in NWA, the Sooligan marketing campaigns in Fayetteville and surrounding cities will be managed by UA student Stedmon Harper, who’ll man a Sooligan booth at Razorbash on Thursday.