client profile
MerchantView
Retail sales now can be analyzed against nearly any metric, including weather, foot traffic, pricing, competitive actions and advertising expenditures, but one last dark corner of data analysis exists.
Due to archaic collection methods, it is not possible to analyze data on the effects of in-store merchandising activities. The absence of such data analysis prevents both retailers and consumer packaged goods (CPG) companies from understanding the impact of the $2 billion spent annually on those activities. Understanding this data would add hundreds of millions of dollars in value to both retailers and CPG companies, and many U.S. retailers have expressed a need and a desire for this data.
MerchantView, a University of Arkansas startup, proposes modernizing the current pencil and paper system with a web-connected touch screen kiosk loaded with our proprietary software system. Our software solution will bring efficiency, accuracy and transparency to the in-store merchandising process.
