Bank of the Ozarks Selects Insight Ecosystems for Contact Management and Sales Force Automation
LITTLE ROCK -- Insight Ecosystems announced today that Bank of the Ozarks, headquartered in Little Rock, AR with $3.2 billion in assets and 86 locations throughout Arkansas, Texas, Georgia, North Carolina, South Carolina, Florida, and Alabama, has selected its Banker’s Insight solution to provide sales force automation, contact management, and lead management capabilities across their enterprise.
Bank executives and branch officers already use the complete range of business intelligence capabilities of Banker’s Insight for efficient and more profitable decision making. Bank of the Ozarks will use the new capabilities to continue to increase the value and depth of existing customer relationships through cross sales and to acquire new profitable relationships.
Custom acquisition is a major challenge facing banks today. New Sales Force Automation capabilities of Banker’s Insight optimize the importing and use of prospect lists which include demographics as well as contact information. Because proper insight cannot be obtained from dirty data, Banker’s Insight performs name and address hygiene on imported prospects to ensure that existing customers are never treated like prospects.
Banker’s Insight’s proven and successful Lead Management capabilities have been extended to
prospects. Lead generation is driven through business intelligence and demographic modeling, allowing targeted leads to be generated from the broader prospect data. Modeling existing profitable customers and targeting prospective customers with a similar profile allows banks to acquire customers they want at a much lower cost. The resulting leads can be distributed throughout the enterprise. Bankers can also capture new leads and refer them to the appropriate user to close the sale.
The Contact Management capabilities of Banker’s Insight deliver the “customer relationship” promise of
CRM. Consolidated 360° profiles display all the information customer-facing employees need to make
quick, informed decisions for prospect conversion, cross-selling, up-selling, and problem resolution. The powerful analytics provided by Banker’s Insight can be used to ensure that sales efforts are successful and profitable.
“The Banker’s Insight business intelligence system has given us a very effective tool for measuring and
managing retail banking performance, and for developing new business strategies,” commented Susan
Blair, Bank of the Ozarks Executive Vice President. “We have achieved tangible financial results from the
strategies implemented with Banker’s Insight and are looking forward to similar measurable results from the implementation of their Contact Management and Sales Force Automation System. Our bankers are pleased to have a user friendly tool to manage the process for acquiring new business relationships and measure their successes. Banker’s Insight provides an effective tool allowing us to sharpen our focus on increasing customer relationships in number and depth.”
