Bank of the Ozarks Select Banker's Insight for Performance Management, Marketing
LITTLE ROCK, AR. — September, 30 2008 - Insight Ecosystems today announced that Bank of the Ozarks, headquartered in Little Rock, AR with $3.1 billion in assets and over 70 locations throughout Arkansas, Texas and North Carolina, has implemented Banker's Insight 3.0 to provide performance management, data analysis, and marketing capabilities across the enterprise. Banker's Insight will deliver bank executives and branch officers the complete range of business intelligence (BI) capabilities for efficient and more profitable decision making.
Bank of the Ozarks will use the performance management features of Banker's Insight, including dashboards and scorecards, to drive their strategic measures and goals across the enterprise. They will also benefit from detailed customer and household profiles that include demographics to identify who is most likely to buy which products and why. The bank will then use the Banker's Insight Campaign Manager to automate their customer on-boarding process as well as to market relevant products and services to established customers.
“We are enthusiastic about the launch of Banker's Insight,” commented Susan Blair, Bank of the Ozarks' Executive Vice President and Marketing Director. “Adopting new business intelligence is a critical element of our growth and profitability plan. Banker's Insight allows us to understand and monitor current performance while planning future marketing strategies. This solution is a 'win win' tool that gives our bankers the ability to accurately match products to the customers who will benefit most from them.”
Banker's Insight delivers a simplified business intelligence ecosystem that is easy to install and easy to use. The BI experts at Insight Ecosystems will clean current and historical data from the bank's disparate silos and integrate it into an adaptable ecosystem that will grow with the bank's needs. As a thin-client solution the install process is simple, and the user interface is intuitive and straightforward.
Insight Ecosystems provides a unified solution for business intelligence, performance management, campaign management, data warehousing, data integration, and data quality. The result is tangible insight required to increase an institution's customer and product profitability, decrease attrition, improve the acquisition of new customers, increase efficiency, monitor the resulting increase in business performance, and market new products and services – all made possible through Banker's Insight.
About Bank of the Ozarks
Bank of the Ozarks, Inc. is a bank holding company with $3.1 billion in total assets as of June 30, 2008 and trades on the NASDAQ Global Select Market under the symbol “OZRK”. The Company owns a state-chartered subsidiary bank that conducts banking operations through 73 offices including 65 banking offices in 34 communities throughout northern, western and central Arkansas, six Texas banking offices, and loan production offices in Little Rock, Arkansas, and Charlotte, North Carolina. The Company may be contacted at (501) 978-2265 or P. O. Box 8811, Little Rock, Arkansas 72231-8811. The Company's website is: http://www.bankozarks.com.
About Insight Ecosystems
Insight Ecosystems provides clients with a business intelligence ecosystem that learns, grows, and changes to meet their ever-expanding needs. Insight Ecosystems' services and solutions empower companies to gain tangible insight into their customers, products, and financials, turning data into insight and insight into action. For more information, please visit our web site at http://www.insightecosystems.com or email info@insightecosystems.com.
